A
versatile
Hardware
Software
Brand
Prototyping
Strategy
No-Code
3D modeling
creative lab designing
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, an independent full-stack designer and founder based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
A
versatile
Hardware
Software
Brand
Prototyping
Strategy
No-Code
3D modeling
creative lab designing
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, an independent full-stack designer and founder based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
A versatile creative lab designing 0 → 1 ✨ brands & products
versatile
Hardware
Software
Brand
Prototyping
Strategy
No-Code
3D modeling
creative lab designing
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, an independent full-stack designer and founder based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
A versatile creative lab designing 0 → 1 ✨ brands & products
versatile
Hardware
Software
Brand
Prototyping
Strategy
No-Code
3D modeling
creative lab designing
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, an independent full-stack designer and founder based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
VIEWPORT
SOFTWARE
As our first venture from the Lab, Viewport is created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.
DETØURED
BRAND
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
CONCEPT
A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.
THE ARCADE
BRAND
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
AIRMO
EXPERIENCE
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
GREENLITE
BRAND
A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.
ARTIFACT
PRODUCT
Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.
OPPONENTS
BRAND
A new brand for high-end Tesla accessories. A sample from our one week brand sprint.
VIEWPORT
SOFTWARE
As our first venture from the Lab, Viewport is created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.
DETØURED
BRAND
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
CONCEPT
A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.
THE ARCADE
BRAND
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
AIRMO
EXPERIENCE
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
GREENLITE
BRAND
A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.
ARTIFACT
PRODUCT
Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.
OPPONENTS
BRAND
A new brand for high-end Tesla accessories. A sample from our one week brand sprint.
VIEWPORT
SOFTWARE
As our first venture from the Lab, Viewport is created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.
DETØURED
BRAND
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
CONCEPT
A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.
THE ARCADE
BRAND
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
AIRMO
EXPERIENCE
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
GREENLITE
BRAND
A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.
ARTIFACT
PRODUCT
Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.
OPPONENTS
BRAND
A new brand for high-end Tesla accessories. A sample from our one week brand sprint.
VIEWPORT
SOFTWARE
As our first venture from the Lab, Viewport was created to fill a gap in the creative process of sharing in-progress work securely and getting
better feedback as you work.
DETØURED
BRAND
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
CONCEPT
A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.
THE ARCADE
BRAND
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
AIRMO
EXPERIENCE
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
GREENLITE
BRAND
A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.
ARTIFACT
PRODUCT
Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.
OPPONENTS
BRAND
A new brand for high-end Tesla accessories. A sample from our one week brand sprint.
Agency quality with freelance flexibility
I work efficiently across disciplines at a fraction of the cost and time agencies would cost you. Perfect for new teams hiring their first designer.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
I work efficiently across disciplines at a fraction of the cost and time agencies would cost you. Perfect for new teams hiring their first designer.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
I work efficiently across disciplines at a fraction of the cost and time agencies would cost you. Perfect for new teams hiring their first designer.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
I work efficiently across disciplines at a fraction of the cost and time agencies would cost you. Perfect for new teams hiring their first designer.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
