A
solo
One-man shop
creative lab
designing
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, a freelance full-stack designer based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
A solo creative lab designing 0 → 1 brands and products
solo
One-man shop
creative lab
designing
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, a freelance full-stack designer based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
A solo creative lab designing 0 → 1 ✨ brands & products
solo
One-man shop
creative lab
designing
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, a freelance full-stack designer based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
VIEWPORT
Brand, product design, strategy, venture
As our first venture from the Lab, Viewport was created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.
DETØURED
Brand, creative direction, website
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
Product design, brand, prototyping
A conceptual case study exploring a mini-but-pro webcam. Inspired by the OG iPod Nano with a built in clip. I explored brand, product, and did 3D prototyping.
AIRMO
Product design, brand, mobility, storytelling
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
INSIDE THE ARCADE
Brand, website, strategy, venture
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
VIEWPORT
Brand, product design, strategy, venture
As our first venture from the Lab, Viewport was created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.
DETØURED
Brand, creative direction, website
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
Product design, brand, prototyping
A conceptual case study exploring a mini-but-pro webcam. Inspired by the OG iPod Nano with a built in clip. I explored brand, product, and did 3D prototyping.
AIRMO
Product design, brand, mobility, storytelling
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
INSIDE THE ARCADE
Brand, website, strategy, venture
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
Projects
Visuals
VIEWPORT
Brand, product design, strategy, venture
As our first venture from the Lab, Viewport was created to fill a gap in the creative process of sharing in-progress work securely and getting
better feedback as you work.
DETØURED
Brand, creative direction, website
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
Product design, brand, prototyping
A conceptual case study exploring a mini-but-pro webcam. Inspired by the OG iPod Nano with a built in clip. I explored brand, product, and did 3D prototyping.
AIRMO
Product design, brand, mobility, storytelling
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
INSIDE THE ARCADE
Brand, website, strategy, venture
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
Agency quality with freelance flexibility
I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
With over 7 years of professional design experience, I can effectively work across a variety of design disciplines. As an independent designer, my process allows efficient collaboration, without the overhead and management of a full-time hire.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
