A

versatile

  • Hardware

  • Software

  • Brand

  • Prototyping

  • Strategy

  • No-Code

  • 3D modeling

creative lab designing

0 → 1 ✨

brands

Visual design

Strategy & identity

&

products

Physical products

Digital + UI/UX

Arcade Labs is the design practice of Mason Watson, an independent full-stack designer and founder based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.

A versatile creative lab designing 0 → 1 ✨ brands & products

versatile

  • Hardware

  • Software

  • Brand

  • Prototyping

  • Strategy

  • No-Code

  • 3D modeling

creative lab designing

0 → 1 ✨

brands

Visual design

Strategy & identity

&

products

Physical products

Digital + UI/UX

Arcade Labs is the design practice of Mason Watson, an independent full-stack designer and founder based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.

A

versatile

  • Hardware

  • Software

  • Brand

  • Prototyping

  • Strategy

  • No-Code

  • 3D modeling

creative lab designing

0 → 1 ✨

brands

Visual design

Strategy & identity

&

products

Physical products

Digital + UI/UX

Arcade Labs is the design practice of Mason Watson, an independent full-stack designer and founder based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.

A versatile creative lab designing 0 → 1 ✨ brands & products

versatile

  • Hardware

  • Software

  • Brand

  • Prototyping

  • Strategy

  • No-Code

  • 3D modeling

creative lab designing

0 → 1 ✨

brands

Visual design

Strategy & identity

&

products

Physical products

Digital + UI/UX

Arcade Labs is the design practice of Mason Watson, an independent full-stack designer and founder based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.

VIEWPORT

SOFTWARE

As our first venture from the Lab, Viewport is created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.

an illustrative teaser of version 2 of the product
website dashboard mockup
billboard ad mockup
realistic laptop mockup

DETØURED

A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.

OPAL N1

CONCEPT

A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.

THE ARCADE

BRAND

A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.

What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?

GREENLITE

BRAND

A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.

ARTIFACT

PRODUCT

Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.

OPPONENTS

BRAND

A new brand for high-end Tesla accessories. A sample from our one week brand sprint.

VIEWPORT

SOFTWARE

As our first venture from the Lab, Viewport is created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.

an illustrative teaser of version 2 of the product
website dashboard mockup
billboard ad mockup
realistic laptop mockup

DETØURED

A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.

OPAL N1

CONCEPT

A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.

THE ARCADE

BRAND

A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.

What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?

GREENLITE

BRAND

A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.

ARTIFACT

PRODUCT

Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.

OPPONENTS

BRAND

A new brand for high-end Tesla accessories. A sample from our one week brand sprint.

VIEWPORT

SOFTWARE

As our first venture from the Lab, Viewport is created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.

an illustrative teaser of version 2 of the product
website dashboard mockup
billboard ad mockup
realistic laptop mockup

DETØURED

A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.

OPAL N1

CONCEPT

A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.

THE ARCADE

BRAND

A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.

What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?

GREENLITE

BRAND

A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.

ARTIFACT

PRODUCT

Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.

OPPONENTS

BRAND

A new brand for high-end Tesla accessories. A sample from our one week brand sprint.

Agency quality with freelance flexibility

I work efficiently across disciplines at a fraction of the cost and time agencies would cost you. Perfect for new teams hiring their first designer or looking for extra freelance support.

DIGITAL

Wireframes

Landing pages

UI/UX

Design systems

Prototypes

BRAND

Naming

Strategy & story

Brand identity

Visual design

Pitch decks

INDUSTRIAL

2D sketching

Rendering/illustration

Mobility systems

Physical prototypes

Automotive design

Agency quality with freelance flexibility

I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.

DIGITAL

Wireframes

Landing pages

UI/UX

Design systems

Prototypes

BRAND

Naming

Strategy & story

Brand identity

Visual design

Pitch decks

INDUSTRIAL

2D sketching

Rendering/illustration

Mobility systems

Physical prototypes

Automotive design

Agency quality with freelance flexibility

I work efficiently across disciplines at a fraction of the cost and time agencies would cost you. Perfect for new teams hiring their first designer or looking for extra freelance support.

DIGITAL

Wireframes

Landing pages

UI/UX

Design systems

Prototypes

BRAND

Naming

Strategy & story

Brand identity

Visual design

Pitch decks

INDUSTRIAL

2D sketching

Rendering/illustration

Mobility systems

Physical prototypes

Automotive design

Agency quality with freelance flexibility

I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.

DIGITAL

Wireframes

Landing pages

UI/UX

Design systems

Prototypes

BRAND

Naming

Strategy & story

Brand identity

Visual design

Pitch decks

INDUSTRIAL

2D sketching

Rendering/illustration

Mobility systems

Physical prototypes

Automotive design

Agency quality with freelance flexibility

I work efficiently across disciplines at a fraction of the cost and time agencies would cost you. Perfect for new teams hiring their first designer or looking for extra freelance support.

DIGITAL

Wireframes

Landing pages

UI/UX

Design systems

Prototypes

BRAND

Naming

Strategy & story

Brand identity

Visual design

Pitch decks

INDUSTRIAL

2D sketching

Rendering/illustration

Mobility systems

Physical prototypes

Automotive design

Agency quality with freelance flexibility

I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.

DIGITAL

Wireframes

Landing pages

UI/UX

Design systems

Prototypes

BRAND

Naming

Strategy & story

Brand identity

Visual design

Pitch decks

INDUSTRIAL

2D sketching

Rendering/illustration

Mobility systems

Physical prototypes

Automotive design

Agency quality with freelance flexibility

I work efficiently across disciplines at a fraction of the cost and time agencies would cost you. Perfect for new teams hiring their first designer or looking for extra freelance support.

DIGITAL

Wireframes

Landing pages

UI/UX

Design systems

Prototypes

BRAND

Naming

Strategy & story

Brand identity

Visual design

Pitch decks

INDUSTRIAL

2D sketching

Rendering/illustration

Mobility systems

Physical prototypes

Automotive design

Agency quality with freelance flexibility

I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.

DIGITAL

Wireframes

Landing pages

UI/UX

Design systems

Prototypes

BRAND

Naming

Strategy & story

Brand identity

Visual design

Pitch decks

INDUSTRIAL

2D sketching

Rendering/illustration

Mobility systems

Physical prototypes

Automotive design

Ready to build something epic?

Ready to build something epic?

Ready to build something epic?

VIEWPORT

SOFTWARE

As our first venture from the Lab, Viewport was created to fill a gap in the creative process of sharing in-progress work securely and getting

better feedback as you work.

DETØURED

BRAND

A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.

OPAL N1

CONCEPT

A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.

THE ARCADE

BRAND

A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.

AIRMO

EXPERIENCE

What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?

GREENLITE

BRAND

A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.

ARTIFACT

PRODUCT

Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.

OPPONENTS

BRAND

A new brand for high-end Tesla accessories. A sample from our one week brand sprint.

VIEWPORT

SOFTWARE

As our first venture from the Lab, Viewport was created to fill a gap in the creative process of sharing in-progress work securely and getting

better feedback as you work.

DETØURED

BRAND

A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.

OPAL N1

CONCEPT

A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.

THE ARCADE

BRAND

A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.

AIRMO

EXPERIENCE

What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?

GREENLITE

BRAND

A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.

ARTIFACT

PRODUCT

Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.

OPPONENTS

BRAND

A new brand for high-end Tesla accessories. A sample from our one week brand sprint.