A
A versatile creative lab designing 0 → 1 ✨ brands & products
A versatile creative lab designing 0 → 1 ✨ brands & products
versatile
Hardware
Software
Brand
Prototyping
Strategy
No-Code
3D modeling
creative lab designing
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, an independent full-stack designer and founder based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
Arcade Labs is the design practice of Mason Watson, an independent full-stack designer and founder based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
VIEWPORT
SOFTWARE
As our first venture from the Lab, Viewport is created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.
DETØURED
BRAND
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
CONCEPT
A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.
THE ARCADE
BRAND
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
AIRMO
EXPERIENCE
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
GREENLITE
BRAND
A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.
ARTIFACT
PRODUCT
Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.
OPPONENTS
BRAND
A new brand for high-end Tesla accessories. A sample from our one week brand sprint.
Agency quality with freelance flexibility
Agency quality with freelance flexibility
Agency quality with freelance flexibility
I work efficiently across disciplines at a fraction of the cost and time agencies would cost you. Perfect for new teams hiring their first designer or looking for extra freelance support.
I work efficiently across disciplines at a fraction of the cost and time agencies would cost you. Perfect for new teams hiring their first designer or looking for extra freelance support.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Ready to build something epic?
Ready to build something epic?
Ready to build something epic?
VIEWPORT
SOFTWARE
As our first venture from the Lab, Viewport was created to fill a gap in the creative process of sharing in-progress work securely and getting
better feedback as you work.
DETØURED
BRAND
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
CONCEPT
A conceptual case study exploring a mini-but-pro webcam. Exploring future brand, product, and 3D prototyping.
THE ARCADE
BRAND
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
AIRMO
EXPERIENCE
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
GREENLITE
BRAND
A recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.
ARTIFACT
PRODUCT
Artifact captures family stories in the form of personal podcasts. I collaborated with their team working across digital product, web, and brand design.
OPPONENTS
BRAND
A new brand for high-end Tesla accessories. A sample from our one week brand sprint.