Independent
designer building
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, a freelance full-stack designer based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
Independent
A solo creative lab designing 0 → 1 ✨ brands & products
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, a freelance full-stack designer based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
Independent
A solo creative lab designing 0 → 1 brands and products
0 → 1 ✨
brands
Visual design
Strategy & identity
&
products
Physical products
Digital + UI/UX
Arcade Labs is the design practice of Mason Watson, a freelance full-stack designer based in Los Angeles. With a generalist approach, I thrive working across disciplines with a focus on early-stage, conceptual design solutions.
VIEWPORT
SOFTWARE
As our first venture from the Lab, Viewport was created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.
DETØURED
BRAND
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
CONCEPT
A conceptual case study exploring a mini-but-pro webcam. Inspired by the OG iPod Nano with a built in clip. I explored brand, product, and did 3D prototyping.
AIRMO
EXPERIENCE
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
THE ARCADE
BRAND
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
GREENLITE
BRAND
Another recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.
ARTIFACT
PRODUCT
Artifact was a YC company with a goal to capture family stories in the form of personal podcasts. I collaborated with their team working as the main designer handling their digital product and brand design needs.
MY FIRST MILLION
BRAND
A conceptual brand study for the My first Million Podcast to launch my one week brand sprint. Giving the MFM pod the brand and aesthetic it deserves.
PORSCHE X
CONCEPT
A conceptual brand study for the My first Million Podcast to launch my one week brand sprint. Giving the MFM pod the brand and aesthetic it deserves.
OPPONENTS
BRAND
A conceptual brand study for the My first Million Podcast to launch my one week brand sprint. Giving the MFM pod the brand and aesthetic it deserves.
VIEWPORT
SOFTWARE
As our first venture from the Lab, Viewport was created to fill a gap in the creative process of sharing in-progress work securely and getting
better feedback as you work.
DETØURED
BRAND
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
CONCEPT
A conceptual case study exploring a mini-but-pro webcam. Inspired by the OG iPod Nano with a built in clip. I explored brand, product, and did 3D prototyping.
AIRMO
EXPERIENCE
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
THE ARCADE
BRAND
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
GREENLITE
BRAND
Another recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.
ARTIFACT
PRODUCT
Artifact was a YC company with a goal to capture family stories in the form of personal podcasts. I collaborated with their team working as the main designer handling their digital product and brand design needs.
MY FIRST MILLION
BRAND
A conceptual brand study for the My first Million Podcast to launch my one week brand sprint. Giving the MFM pod the brand and aesthetic it deserves.
PORSCHE X
CONCEPT
A conceptual brand study for the My first Million Podcast to launch my one week brand sprint. Giving the MFM pod the brand and aesthetic it deserves.
OPPONENTS
BRAND
A conceptual brand study for the My first Million Podcast to launch my one week brand sprint. Giving the MFM pod the brand and aesthetic it deserves.
VIEWPORT
SOFTWARE
As our first venture from the Lab, Viewport was created to fill a gap in the creative process of sharing in-progress work securely and getting better feedback as you work.
DETØURED
BRAND
A visual experiment in travel photography and creative direction. Combining my passion for photography, design and exploration into a unified brand.
OPAL N1
CONCEPT
A conceptual case study exploring a mini-but-pro webcam. Inspired by the OG iPod Nano with a built in clip. I explored brand, product, and did 3D prototyping.
AIRMO
EXPERIENCE
What if Tesla and Airbnb teamed up to create the autonomous roadtrip of the future?
THE ARCADE
BRAND
A peak behind our brand design process for Arcade Labs. An ever-evolving experiment in building products, services, and community under one brand.
GREENLITE
BRAND
Another recent YC company tackling fraudulent payments with the help of AI. This was a one week brand sprint for the new company.
ARTIFACT
PRODUCT
Artifact was a YC company with a goal to capture family stories in the form of personal podcasts. I collaborated with their team working as the main designer handling their digital product and brand design needs.
MY FIRST MILLION
BRAND
A conceptual brand study for the My first Million Podcast to launch my one week brand sprint. Giving the MFM pod the brand and aesthetic it deserves.
PORSCHE X
CONCEPT
A conceptual brand study for the My first Million Podcast to launch my one week brand sprint. Giving the MFM pod the brand and aesthetic it deserves.
OPPONENTS
BRAND
A conceptual brand study for the My first Million Podcast to launch my one week brand sprint. Giving the MFM pod the brand and aesthetic it deserves.
Agency quality with freelance flexibility
I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
With over 7 years of professional design experience, I can effectively work across a variety of design disciplines. As an independent designer, my process allows efficient collaboration, without the overhead and management of a full-time hire.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
Agency quality with freelance flexibility
I can work efficiently across disciplines at a fraction of the cost and time agencies would quote you at.
DIGITAL
Wireframes
Landing pages
UI/UX
Design systems
Prototypes
BRAND
Naming
Strategy & story
Brand identity
Visual design
Pitch decks
INDUSTRIAL
2D sketching
Rendering/illustration
Mobility systems
Physical prototypes
Automotive design
